Author: Hudson Fuggle

Undergraduate Prospectus 2021/22

City, University of London Undergraduate Prospectus 2021/22 Making a difference The City, University of London undergraduate prospectus needed to change. It had to work much harder to reach its Gen Z audience who have grown up in a tough world and whose values have developed accordingly. Born after 1995, Z is the most marketed-to generation

National Phenome Centre

The National Phenome Centre Visual identity Conveying a complex proposition with clarity and concision Founded in 2012, the National Phenome Centre employs state-of-the-art drug testing equipment used in the London Olympics to develop metabolic profiling techniques for advancing academic and clinical research in personalised medicine, diagnostics and nutrition. Keen to raise the profile of the

Christmas by the River 2019

London Bridge City Christmas by the River 2019 Going off-piste The Christmas market business is booming and every inch of the capital wants a piece of the action. So how do you cut through the noise to make yours the destination of choice? London Bridge City’s (LBC) festive offer has grown in both scale and


The Northbank BID The Northbank BID Website One website, two audiences London’s Northbank – a world-class destination and a highly effective Business Improvement District (BID). But can both stories coexist within a single website? We saw the challenges and faced them down with research, iteration and many, many wireframes.  When we inherited The Northbank BID

Morley Forward

Morley College Morley Forward Building a future from the fabric of the past Morley College recently launched an £18 million capital campaign to secure its position as one of the UK’s leading centres for adult education. When the leadership team approached us, they already had a campaign name, a hard deadline and celebrity endorsement from

RAD Prospectus 2020/21

Royal Academy of Dance Prospectus 2020/21 A centenary celebration - part two How do you celebrate a milestone year through a prospectus? The Royal Academy of Dance (RAD) asked us to do just that when they commissioned two consecutive publications to promote their educational offer, while also marking their centenary and their 2021 move to

South Bank Campaign

South Bank Campaign Summer 2019 Create your own adventure Art, theatre, music, food and fun; London’s South Bank has it all. But how do you encapsulate the breadth of its offering in a single, integrated campaign? The destination is already a firm favourite among tourists, but can you make it appeal to local audiences too?

Summer by the River 2019

London Bridge City Summer by the River 2019 Life’s always better at the beach “They’ll bring #summervibes to London Bridge City, by transforming a stretch of riverside from London Bridge Pier to City Hall into a shoreline worthy of New York’s stylish Hamptons.” Secret London This summer the city was invited to kick off its