University of London Brand toolkit creation Bringing an unruly identity under control When a successful brand expands, it can start to lose shape and focus. Over time, people begin to take it for granted and, as its edges blur, so its power is diminished. When the central marketing team at the University of London wanted
Brand toolkit creation
University of London Brand toolkit creation Bringing an unruly identity under control When a successful brand expands, it can start to lose shape and focus. Over time, people begin to take it for granted and, as its edges blur, so its power is diminished. When the central marketing team at the University of London wanted