20 Bedford Way Venue identity and website Rebranding a Brutalist landmark to give it a new lease of life. Located in central London’s historic Bloomsbury, 20 Bedford Way is home to the Institute of Education (IOE). Opened in 1977, the controversial Grade II* listed building was designed by Denys Lasdun and is an excellent example
Cass Business School Masters visual identity Conveying a distinctive MSc proposition within an existing brand identity. Asked to develop a strong visual identity and student recruitment advertising for Cass Business School’s MSc program, we worked within established guidelines to create powerful communication aimed at a young, confident audience with an average age of 23. Our
Institute of Education Cohort study branding Reconnecting with young adults to plan policies for the future. Responsible for running several of Britain’s internationally renowned birth cohort studies, the Centre for Longitudinal Studies (CLS) is an Economic and Social Research Council resource centre based at the UCL, Institute of Education, London. Its studies follow groups of
Pinnacle Group Brand identity Connecting the disparate divisions of a large organisation with a strong yet flexible visual identity. The Pinnacle Group of companies (or Pinnacle Regeneration Group) was founded at a time when government policy encouraged private investment into what had traditionally been publically funded services such as utilities, transport, schools and housing. Driven
LAMDA Rebranding project Can a rebrand satisfy all the people, all of the time? It’s not surprising to find one of Britain’s most cherished drama schools under pressure to satisfy the expectations of diverse and demanding audiences. When your stakeholders range from raw students to pillars of the profession, it can be hard to retain