Potters Fields Park Management Trust

Identity and website

Parks and Recreation… in SE1

Potters Fields Park is a green oasis by the River Thames, open for hire all year round. It attracts millions of visitors to its numerous events, spacious lawns and spectacular Tower Bridge backdrop.

Just a stone’s throw away is St John’s Churchyard – a quiet community space, cherished by local residents for its wildlife, greenery and play areas, and certainly not for commercial use.

So how do you bring the two together into one user-friendly website that promotes both locations and serves their audiences equally? This was the brief from Potters Fields Park Management Trust who manage both spaces.

Up for the challenge, our first task was to breathe new life into an outdated look and feel, setting the tone for the Trust’s marketing materials. We evolved the original logos for each park – giving them a more realistic, illustrative interpretation and placing greater emphasis on Tower Bridge and The Shard, the landmarks they each overlook.

By improving the website UX with clear signposting and easy access to key pages, we enabled visitors and event organisers alike to find what they are looking for in just a couple of clicks. Through an intuitive WordPress CMS, we also gave the in-house team more ownership of their site.

When she opened Potters Fields Park in 1988, Southwark campaigner Lil Patrick said, “Every blade of grass is worth its weight in gold”. The Trust now has the tools to share its treasured green spaces with an even wider audience.