London Bridge City
Summer by the River 2019
Life’s always better at the beach
“They’ll bring #summervibes to London Bridge City, by transforming a stretch of riverside from London Bridge Pier to City Hall into a shoreline worthy of New York’s stylish Hamptons.”
This summer the city was invited to kick off its shoes, loosen its tie and breathe in the salty, London Bridge City (LBC) air. Palms and whitewashed clapboard transported visitors to a waterside idyll, worlds away from the hustle and bustle of town. This was Summer by the River 2019 – a little slice of paradise, with love from LBC.
With its eclectic mix of music, theatre and film, Summer by the River is London’s largest free festival – attracting over three million visitors in just three months. And as LBC’s retained design and marketing agency, we have the pleasure of working together with their in-house team to create an original festival theme, narrative and identity each year.
Inspired by the elegant resorts of the Hamptons, our 2019 Summer by the River identity graced print, digital and environmental branding from London Bridge to Tower Bridge. Our summer-long social campaign brought the story to life and engaged audiences across all platforms, generating:
- over 470k impressions
- a paid reach of 97.4k
- over 65k video views
- over 204k engaged Facebook users
- over 6.8k views of the launch day Instagram Story.
Now with summer a hazy memory, we’re buttoning up and looking forward to Christmas by the River. And it’s going to be great.
Photography by Luke Dyson