University of London
Guide to Colleges
Giving overseas students a hands-on tour of the capital.
The University of London’s biannual Guide to Colleges provides prospective overseas students with a comprehensive overview of each of its member Colleges. The document needs to convey the prestige of the University, reflecting its forward-thinking approach while providing clear and comprehensive information about each College.
The brief was to represent the capital without reverting to the clichéd images used in much London-centric marketing aimed at an international audience. Our response was based on an A-Z Guide, providing a smart, functional context within which to show off the city’s assets.
The cover features a map of central London, with roads and the River Thames illustrated in a clear UV foil on a dark background. Inside, fluorescent orange map pins mark the position of the Colleges in relation to each other and punctuate the monochrome imagery throughout.