London Bridge City
Flipping Marvellous Pancake Race
Each year, London Bridge City supports The London Bubble Theatre Company in hosting a charity pancake race in order to raise money for young Londoners from disadvantaged backgrounds.
Our brief was to create a campaign that would raise awareness of the event and encourage teams to enter.
This year 10 teams entered the race, collecting various ingredients from around the area, making pancakes and then flipping them over the finish line.
The event attracted a huge audience, a significant amount of press and social media coverage and raised over £3,000 – the perfect silver lining to a rather wet Tuesday!