City, University of London

University of London Membership Brochure

Conveying important information for staff around an historic event

To mark the accession of City University to the University of London federation, we were asked to create a celebratory publication for City staff, explaining the changes and benefits that will accompany membership.

As well as describing the academic, social and administrative advantages of becoming part of large, prestigious institution with a global reputation for excellence, the brochure also details the unique assets that City – which will be known as City, University of London – brings to the federation. 

Having created the central narrative, we arranged the copy into a series of short, connected chapters covering key themes, with specific benefits highlighted across a series of tipped-in pages.