South Bank London Find Your Happy Place Supporting businesses and reassuring visitors Positioned as the cultural heart of the capital, London’s South Bank is a destination of choice when the sun is out. When the pandemic closed the area’s venues, restaurants and bars however, footfall in London Waterloo station fell by more than 85%. South
South Bank Campaign Summer 2019 Create your own adventure Art, theatre, music, food and fun; London’s South Bank has it all. But how do you encapsulate the breadth of its offering in a single, integrated campaign? The destination is already a firm favourite among tourists, but can you make it appeal to local audiences too?