South Bank London Find Your Happy Place Supporting businesses and reassuring visitors Positioned as the cultural heart of the capital, London’s South Bank is a destination of choice when the sun is out. When the pandemic closed the area’s venues, restaurants and bars however, footfall in London Waterloo station fell by more than 85%. South
South Bank Campaign Summer 2019 Create your own adventure Art, theatre, music, food and fun; London’s South Bank has it all. But how do you encapsulate the breadth of its offering in a single, integrated campaign? The destination is already a firm favourite among tourists, but can you make it appeal to local audiences too?
South Bank London Find Your Happy Place Supporting businesses and reassuring visitors Positioned as the cultural heart of the capital, London’s South Bank is a destination of choice when the sun is out. When the pandemic closed the area’s venues, restaurants and bars however, footfall in London Waterloo station fell by more than 85%. South
South Bank Campaign Summer 2019 Create your own adventure Art, theatre, music, food and fun; London’s South Bank has it all. But how do you encapsulate the breadth of its offering in a single, integrated campaign? The destination is already a firm favourite among tourists, but can you make it appeal to local audiences too?