City, University of London Postgraduate Prospectus 2021/22 Making connections to deliver impactful communication. In spring 2020, we were given the opportunity to create a fresh, accessible and hardworking prospectus to recruit the 2021/22 City, University of London postgraduate cohort. And there was an added challenge: do it all during lockdown. City’s postgraduate audience has distinctive
City, University of London Undergraduate Prospectus 2021/22 Making a difference The City, University of London undergraduate prospectus needed to change. It had to work much harder to reach its Gen Z audience who have grown up in a tough world and whose values have developed accordingly. Born after 1995, Z is the most marketed-to generation
City, University of London University of London Membership Brochure Conveying important information for staff around an historic event To mark the accession of City University to the University of London federation, we were asked to create a celebratory publication for City staff, explaining the changes and benefits that will accompany membership. As well as describing the academic, social
City University London Sustainability branding Establishing sustainability as a pillar of university culture. Environmental sustainability is a core value of City University London. In recent years, increasing its visibility has encouraged wider and more effective engagement with staff and students, leading to a steady rise up the influential People and Planet Green League. The task