London Bridge City, Hatton Garden, Leadenhall Market

Christmas 2018

That’s a wrap

Three iconic destinations. Three campaigns. One unforgettable Christmas.

With a dizzying number of new events popping up in London each Christmas and promotion starting well before summer ends, our destination-marketing clients face ever-growing competition to attract their share of the festive crowds. In 2018 we broke through the noise with our campaigns for Leadenhall MarketHatton Garden and London Bridge City, increasing engagement in their activities and amplifying their social voice.

Each of these campaigns began with a creation of a compelling Christmas narrative, from chasing the Northern Lights through London Bridge City to diamonds dazzling in the streets of Hatton Garden, which in turn inspired the visual identity, print, digital, video, environmental branding, social content and activation.

This integrated, story-led approach had a positive impact across all of our clients’ social channels, with Leadenhall Market enjoying a combined follower increase of 95% and London Bridge City’s Christmas by the River content generating 48,300 engagements.

A big Hudson Fuggle thank you to the Hatton Garden BID, Leadenhall Market and London Bridge City teams for inviting us to help deliver Christmas 2018. We must have been on Santa’s nice list last year…