Capital appeal brochure
Building on a successful brand to attract funding for a large-scale project.
When the London Academy of Music and Dramatic Art launched a major fundraising campaign to construct a new campus building, which will include a 200-seat theatre, we were asked to add a fresh dimension to the visual identity we had already created for our client.
The result was the Act Now! campaign. Working with the fundraising team, we produced a range of materials, including a brochure containing detailed information on the development and its impact on students and the local community.
The brochure works on two levels: the main pages convey aspirational messages via large, full-colour images and quotes from eminent alumni, while the smaller tip-in pages carry essential detail – architectural plans, key information and project timelines.