Anglia Ruskin University
Undergraduate Prospectus 2019/20
Taking a personal approach
Following last year’s radical shift to a smaller, smarter magazine format, this year’s undergraduate prospectus called for an evolutionary approach: promoting the Anglia Ruskin community, further streamlining the content by focusing on essential information, and offering plenty of opportunities to discover more online.
The course content was reviewed to create a clear narrative structure, and the tone of voice adjusted to reflect the development of a series of student personas corresponding to the personality types of prospective applicants. This boosts audience engagement and reassures potential students that choosing Anglia Ruskin is the right decision.
Relevant, accessible statistics help shine a spotlight on facilities and research – giving the prospectus a no-nonsense, professional feel – while a personal touch is provided through peer-to-peer communication involving student ambassadors, case studies and video links.
The result is a bold, confident prospectus that encourages prospective students to get in touch, find out more and create their own future.